We turn product sales into contracted, recurring revenue.
Recur partners with leadership teams to design, prove, and scale service-based models.
Applying nearly 2 decades of experience, we unblock sales, align financing, and structure performance risk to convert pipeline into contracted revenue.
The Challenge
Your sales team is working the right deals. Something else is blocking them.
A large upfront commitment is a hard sell when the value hasn't been proven yet.
In a one-off sale, the buyer owns all the downside if the numbers don't stack up.
What they buy today is their problem to maintain, upgrade and eventually replace.
The Commercial Case
In a traditional model, the majority of downstream value flows to your customer. Servitization converts that leakage into contracted, recurring revenue – captured over the asset's full lifetime.
Recurring contracted revenue makes your business more predictable, more resilient, and significantly more valuable at exit. It changes the conversation with investors and acquirers.
A framework agreement takes longer to close than a transactional sale. But once in place, adding new sites, assets or products becomes a commercial conversation, not a procurement process.
Ongoing service contracts embed your business into your customers' operations – creating stickiness, upsell opportunity, and competitive moats that a one-off sale never delivers.
OUR SOLUTION
The buyer needs certainty. The funder needs guarantees. You need margin.
Getting all three to yes is the challenge.
Most servitization attempts stall not because the model is wrong – but because the commercial interests of three parties are never properly aligned. Each has legitimate concerns. Each needs a reason to say yes. Recur structures the deal so all three can.
Performance assured. Capital preserved. Risk transferred.
Needs confidence the deal is structured to protect them – not just the promise of a good outcome.
A predictable, contracted return underpinned by supplier guarantees.
Needs contractual certainty and performance backstops before deploying capital into a new asset class.
Recurring margin over the full asset life, not a one-time sale.
Needs confidence the commercial model holds before committing the organisation to a fundamentally different way of working.
HOW WE WORK
Most consultants advise on servitization. Recur has done it — built the model, proved it, and scaled it.
That experience is what we bring to your team – so you can move faster, with less unknowns, with fewer costly mistakes.
Your sales team is built for transactional selling. Servitization requires a completely different motion – multi-stakeholder, value-led, with longer cycles and different incentives.
We equip your commercial team with the frameworks, tools and coaching to make the shift.
Moving from CAPEX to recurring revenue creates a funding gap most businesses haven't planned for.
We assess viability, identify the right financing structure (and funding partner, if required), and work with your finance team to build contracts that hold over the full asset life.
A service promise is only as good as the infrastructure behind it.
We work with your operations team to put in place the monitoring systems, maintenance SLAs, field service networks and data frameworks that protect margin as the model scales.
The Recur Pathway
Three phases, each with a clear gate before you proceed. Designed to move at pace without cutting corners – your teams lead the execution, we make sure the economics and operations are ready at each stage.
Not ready to commit to the full pathway? Our four-week 'sell before you build' assessment produces a clear recommendation and de-risks the decision to proceed.
Most engagements start with a single conversation. We will tell you quickly whether the opportunity is real, and how big it could be for your business.